Technology Commercialisation Strategy
Global energy and industrial technology company
Carbon removal / climate tech
Challenge
The company sought to evaluate market requirements and readiness for a new carbon removal solution. They faced uncertainty around evolving buyer priorities, conditions, and how to competitively position the technology in a rapidly emerging but fragmented market.
Our contribution
Led the commercial requirements stream, focusing on identifying market expectations, refining product-market fit, and aligning internal stakeholders across commercial, product, and regulatory teams.
What we did
- Conducted structured market research across the main segments and customers
- Analyzed buyer trends in the carbon credit market landscapes globally
- Developed a market requirements framework tailored to early adoption drivers
- Delivered a commercialisation roadmap aligned with MVP and internal stakeholder requirements
Outcome
Enabled the client to clarify their value proposition and go-to-market approach for their carbon removal technology. The findings supported internal alignment and informed decisions for product rollout planning.
More information
To learn more about us and explore how our expertise can help your business or team, get in touch.